Building a Brand to Billions as a Mom on a Mission to Serve with Sarah Robbins



Today, we had the immense pleasure of hosting Sarah Robbins, a power-packed CEO, an influential voice in the direct selling space, and an incredible mother. Sarah’s journey is nothing short of inspiring and empowering.

Sarah is the top distributor and earner for Rodan + Fields, a renowned skincare company. From a kindergarten teacher navigating through a struggling economy to leading a successful business, Sarah’s journey is a testament to perseverance, determination, and the power of unconventional strategies. Today, we dove deep into her unique business strategies, her journey as a working mom, and her focus on maintaining health and energy.

When it comes to building a brand and influence, Sarah’s approach is truly remarkable. She uses social media as a powerful tool to empower women, particularly mothers, to believe in their abilities and build their own brand. Sarah emphasizes serving the community before thinking about profit, which is such a powerful and refreshing perspective.

According to Sarah, knowing your audience is key, but so is knowing your own superpower. Identifying what you’re good at and what people commonly approach you for is a great starting point. Your superpower can serve as a foundation for the value you can offer your audience.

When asked about going live on social media, Sarah shares her transformation. She recalls how her initial live videos were overly polished with professional setups. But over time, she started embracing authenticity and imperfection. The primary goal for Sarah during her live sessions is to serve her audience, irrespective of how she appears. She says, “People expect the ‘ands’ and the ‘ums.’ Perfectionism equals procrastination.”

We completely agree with Sarah’s focus on service and authenticity. Going live on social media can be a valuable skill in business. It forces you into action, helps you overcome the fear of public speaking, and lets you engage with your audience in real-time. The key takeaway is that ‘done is better than perfect.’

So Rainmakers, if you have a product or a service to sell on social media this episode is a game-changer! Talk about your superpower, your journey, or something you’re passionate about. Who knows, it might just open the door to the next big opportunity! Hit play to learn more from Sarah.

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Episode: minute by minute 

  • 2:50 How to overcome the fear of social media 

  • 9:56 Why learning how to create live video is a valuable skillset 

  • 13:33 How building a business can make you a better parent 

  • 17:47 How Sarah protects her family time while building a business

  • 24:00 The power of leverage and investing in your health

  • 29:01 Health is connected how you show up in all areas of life

  • 30:00 Sarah’s advice for a moms and entrepreneurs who want more in life 


May 28, 2019

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